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Checkout & Registration Report (Nielsen Norman Group's E-Commerce User Experience Guidelines)

Author: Nielsen Norman Group

Checkout & Registration Report (Nielsen Norman Group's E-Commerce User Experience Guidelines) In order to buy things from a site on the Web today, a customer must generally put items in the shopping cart, select gift options and shipping method, enter shipping and billing addresses, review the order, provide payment information, confirm the sale, and perhaps save information for future convenience when shopping there next time. This report discusses these parts of the shopping process, why they can be difficult for people to accomplish, and how to improve the customer experience.When you download this report, you will receive a 63-page PDF file (0.9 megabytes). You need the Adobe Acrobat Reader to read the report.The file will be downloaded in compressed ZIP format, so you should unZIP it before reading it. ..

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