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Search Report (Nielsen Norman Group's E-Commerce User Experience Guidelines)

Author: Nielsen Norman Group

Search Report (Nielsen Norman Group's E-Commerce User Experience Guidelines) You cannot sell a product if your customers cannot find it. In our usability study of 20 US e-commerce websites, our users had a success rate of only 64% in searching for - and finding - what they wanted. Given this low rate, Web designers and developers must treat the search function as a critical element of building a profitable e-commerce site.When you download this report, you will receive a 51-page PDF file (1.4 megabytes). You need the Adobe Acrobat Reader to read the report.The file will be downloaded in compressed ZIP format, so you should unZIP it before reading it. ..

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