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Methodology Report (Nielsen Norman Group's E-Commerce User Experience Guidelines)

Author: Nielsen Norman Group

Methodology Report (Nielsen Norman Group's E-Commerce User Experience Guidelines) Our goal in writing this Methodology report was to expose the inner workings of our e-commerce usability study: the hows and whys of our methods used to study and measure the usability of e-commerce sites.
Many of the methods would also apply to usability studies of other types of websites, but this report is focused on thespecific problem of how to study the usability of e-commerce sites.We want to establish a standard against which other studies can be measured. Our hope is to help others (and ourselves) produce work of even higher quality in the future.When you download this report, you will receive a 48-page PDF file (0.2 megabytes). You need the Adobe Acrobat Reader to read the report.The file will be downloaded in compressed ZIP format, so you should unZIP it before reading it. ..

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