Trust Report (Nielsen Norman Group's E-Commerce User Experience Guidelines) Trust is hard to build - and easy to lose. A single violation of trust can destroyyears of slowly accumulated credibility.This report gives a broad overview of the trust-related issues that our 64 usersbrought up when we asked them to carry out basic shopping tasks on 20US e-commerce websites.Here, "trust" means the person's willingness to invest time, money, and personaldata in an e-commerce site in return for goods and services that meet certainexpectations. The more a person trusts a website, the larger the risk he or she iswilling to take when dealing with the website. Trust is fragile. It is helped or hurt on every page of a website. Many of our usershad little trust even in renowned online shopping websites. They said they wantedwebsites to win their trust.When you download this report, you will receive a 44-page PDF file (0.8 megabytes). You need the Adobe Acrobat Reader to read the report.The file will be downloaded in compressed ZIP format, so you should unZIP it before reading it. ..
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